The Power of Consistency in Social Media
"Consistency is key" as the old saying states. Consistency is a great tool for everything we do including exercise, healthy eating and general behaviour patterns. However, we're not talking about personal habits here, we're talking about social media and messaging.
Social platforms are a minefield of "do this" and "don't do that" but the one thing they all agree on is consistently posting to the platforms. If your posting drops off one week – you'll notice your reach suffers.
Consistent posting is essential for maintaining your social media reach and engagement.
Managing Your Time Effectively
Time is short for many of us and posting to several social media platforms can be time consuming with different sizes and trends to adjust with each post, it can be difficult to manage.
Pro Tip:
Create a backlog of content – as you're starting, create a reservoir of videos and images for you to post then you can schedule your posts in advance.
This helps your socials to remain agile but also in line with a consistent posting pattern, but here's a little tip: change your days sometimesVarying your posting schedule keeps algorithms engaged.
Keeping Algorithms Engaged
As you begin posting and scheduling content you will be able to see your followers most active days and times and you will be able to adjust your posting in line with your follower activity. However, if you stick to a ridged schedule, you will also see a dip…
Here's where our earlier tip comes in: occasionally switching up your posting days and times keeps the algorithms on its toes and maintains potential audience reach.
Create Content Bank
Build a reservoir of content you can use for scheduled posts
Schedule in Advance
Plan your content calendar to maintain consistency
Vary Your Schedule
Occasionally change posting times to maximize reach
Consistent Messaging Builds Trust
We have discussed consistent posting but what about messaging? If a piece of content goes against your overall messaging, it should be avoided.
Consumers need to know the business they are shopping with is who they say they are, this helps build trust and a positive perception of your business in your customer's mind, which results in repeat purchases.
For example, are you dedicated to delivering 5-star customer service? Don't post something that might suggest otherwise.
It seems simple but it can be the difference between building a strong positive customer perception and breaking their trust.
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