Our Values

Our Values


Our people are the backbone of our business, and our colleagues fully embrace our core visions and values. Our principles form four strong pillars supporting our business ensuring that, from start to finish, we always do the right thing.

WELFARE

We are passionate about animal welfare in all its forms, from controlled breeding standards to quality housing and premium food. We ensure the appropriate care of reptiles remains a core pillar of our operations focusing on the 5 key elements of reptile care.

INNOVATION

We have been known for innovation since inception. From our early days in insect breeding, we remain dedicated to improving the lives of reptiles kept as pets through science and emerging technologies.

DOING IT RIGHT

From taking orders to developing industry leading technology. No matter what we are doing our mantra is clear; Do what is right, not what is easy. Our people ensure we are always doing the right thing for our customers.

EXPERT

We are experts in reptile keeping and have specially developed care guides and offer advice to anyone looking to care for reptiles. We understand it is critical to provide the right education and resources to current and would-be reptile keepers