Shop Talk: Bundles

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January 10, 2025 at 9:22:03 AM PST January 10, 2025 at 9:22:03 AM PSTth, January 10, 2025 at 9:22:03 AM PST
Shop talk bundles

shop talk


The humble bundle

Shop talk is our new monthly blog dedicated to helping you: our customers. Each month we will tackle some frequently asked questions and offer advice on some helpful tips and tricks to support your success!

We’re kicking off with bundles. We all love a meal deal, right? Well, that’s one of the most popular bundles available in virtually every café, supermarket and food retailer in the UK. It makes us feel like we are getting more for less while encouraging us to spend a little more at the same time.

So compiling products into one purchase might seem like an obvious strategy to sell more but there are ways to optimise your bundles and stand out from the crowd.

Tips and tricks

Introducing a new line in store can have mixed results – by placing new items in with established best sellers you can boost your new line numbers by packaging it with some of your key lines.

To make a bundle successful there a several factors to consider such as ensuring profitability and the main value of the bundle in your customer’s eyes. That can be price, perceived value or appeal, try to hit one of these markers when building your collection.

Value based pricing, competitive pricing, price skimming and economy pricing are some examples you can use to effectively price your bundles. Look around and see what’s best for your business.

Types of bundles

Most of us have thought about seasonal bundles – Christmas, spring and maybe even Halloween. However, there are a multitude of ways lines can be combined to appeal to different demographics. These seasonal bundles streamline the buying process to acommodate a variety of key and complimentary items into one easy buying experience.

Let’s not stop there – DIY bundles are great for increasing buyer satisfaction and delivering a great brand experience. By giving them a “this or that” option to build their own it allows freedom choice but still provides an easy access structure to your selected products.

Enhance savings for your customers with buy-more-for-less bundles offering two products for the price of one, there will be a mark up on the price to include this, but it should remain technically cheaper than buying the two products at their stand-alone price. This encourages customers to up their average spend while receiving a discount.

Favourites bundle: Want to show your customers some love? They might appreciate a bundle specifically designed for them. If you have regular customers that buy the same thing at regular intervals, bundle them and include something you think they might like as an added extra to encourage them to spend a little more or consider other alternatives. This personal touch goes a long way in establishing customer loyalty and gives them a little appreciation.

A parent walks into a reptile store – no this isn’t the start of a joke – their teenager is a budding reptile enthusiast who keeps geckos and it’s their birthday next week. They’re in the right place because you offer gift bundles! These can include some day-to-day top up essentials and one product that is considered a luxury item, something that they might want but can’t necessarily justify buying themselves.

Everything comes in sizes – small, medium large – essential, standard, luxury… This can work the same with a tiered bundling system. Essential could be products that are on the more cost-saving side of the scale, where standard is your middle of the road and luxury is your aspirational products. By offering a tiered set of the same products in different tiers you are catering to different budgets and targeting different areas of your customer demographics.

So let us know what bundles you offer in store or if you’ve decided to use one of our ideas above!